You may or may not have noticed but last week was Budrising week in Dublin and what a week it was.. Jam packed full of already established bands like Hard Fi, The Streets and The Ting Tings and up an coming acts such as Hadouken! and Ravonettes, the gigs took place in urban venues around the city from Monday 9th April.
The week finished on a high with a purpose built stage being erected on the docks of the IFSC. The stage was graced by The Streets and Mix master Mike (I think?? He is the DJ who previously played with the Super Furry Animals).
The Budrising Street Party was a low key event with all 1,000 tickets having being won by those who had pre - registered their details online.
Having attended the gig myself (we did some work there -- see below!) I can honestly say, as branded experiences go, it was top - class.
Upon arrival (after a walk along the red carpet) there were a myriad of activities in which to spend your time including a strong man competition, a vintage shop, a shoebox disco, a falafel stand...the list goes on.
The venue itself (inside the tent) was pimed out to the max with LCD screens placed from front to back so that anyone who was any height could catch the main acts.
As for the acts.. Mike Skinner & co put on a rockin show to a limited audience of 1,000 people and with their new found intimacy had to deal with neglige being chucked at them! The band responded well by getting everyone to kneel down for parts of songs before jumping back up for cresendos.
Something that I'm sure was a first experience for all.
In between acts break dancers entertained the crowd and also got most of them involved in some way or another!
For our part, we provided Bluetooth for the gig which was a bit of a first in terms of placing multiple bluetooth pods or units at an event.
The units were fully branded and spouted out ringtones from 'The Streets' and also a handy mobile venue guide.
The venue guide was a video and gave everyone who received it the opportunity to get a taste for the main attractions of the night.
Other mobile stuff at Budrising included SMS alerts around concerts, Mobile internet advertising and WAP site for information and content and finally Bud Snappers who took pictures of everyone as they arrived.
The pictures were saved and subsequently sent out to all those who wanted them.
A great Festival enjoyed by all - looking forward to Budrising Summer 2008 now!!:)
Posted by lisa | Comments (0)
Tags: budrising, dublin, mobile content, return2sender
With the imminent release of Madonna's big comeback album "Hard Candy" and Justin collaboration "4 minutes (to save the world)" the pop Queen is pushing promotion through alternative media channels. Firstly Madonna debuted the single in a Unilever ad (US) for Sunsilk and now she is attacking mobile with gusto!
This time Madonnna will be releasing the new album (7 tracks) exclusively to 250million Vodafone customers worldwide before the album hits the shelves.
The tracks will be available from the 21st of April and will be released at the rate of "one a day" for the week leading up to general sale. Each track will remain live for 24 hours and then replaced with the next one. The exclusive will be advertised on the Vodafone portal and a support site will also feature associated mobile content including ringtones, ringback tones and SMS tones.
John Reid, vice chairman of Warner Music, said: "This is an innovative way to reach millions of Madonna fans around the world, building anticipation and excitement around this landmark release and helping to create a real event for Vodafone customers."
Vodafone is the number one digital music service provider in the mobile industry in Europe and number two digital music service provider overall.
Posted by lisa | Comments (0)
Tags: madonna, hard candy, mobile music, mobile content, vodafone
In association with Dublin's WHPR we have just launched Mr.T on your mobile! Mr.T and Snickers are back on TV this month after huge success late last year and a WAP site full of Mr.T content is being made available in support of the campaign re - launch. The campaign has become iconic for it's advertising and associations with Mr.T. The ads have been downloaded over 800,000 times on Youtube already.
The WAP site features a whole host of content for free download including - ringtones/Mr.T sound bites, wallpapers, the ad itself, the Snickers "Get some nuts challenge" and there's also a competition offering a chance to win an Nintendo Wii.
The full content mobile internet site has been live for over a week now and is being promoted on the Vodafone LIVE portal. Animated banner ads have been up on various areas of the portal as of last Monday (18th Feb) and results are proving that there is real cut - through to be had for early movers in this environment.
Mobile internet runs on a cost per impression model as opposed to internet banner ads, which are charged per click.
Not only are mobile users responding to the ads but activity on the site itself has far exceeded expectations. Visitors in their thousands are downloading content, watching the video ad on their handsets and forwarding the site on to friends. The result now is that thousands of people out there have the Snickers/ Mr.T content on their phones and are free to pass it along to friends via bluetooth and MMS. So now the brand lives in their phones, their most personal device .
To view the banner ads please visit Vodafone LIVE or to be sent a WAP link leading to the site text the word SNICKERS to the shortcode 51727. (Std text rates apply, ROI only)
If not in Ireland you can access the site by typing in the following URL www.r2s.ie/snickers
You can also give us a call on 01 679 0640 if you would like to discuss the campaign further, find out more about mobile internet sites and also mobile advertising! Get Some Nuts!!! Grrrr....
Posted by lisa | Comments (0)
Tags: mr.t, snickers, mobile internet, mobile advertising, return2sender, mobile content