Donald has made the big time and not just self - proclaimed.. the Irish Times think so too! :O
So check out the history of stuff by reading Donald's rise to the top here
Posted by lisa | Comments (0)
Tags: return2sender, donald douglas, irish times
Although Ireland have no place in the European finals this time around we must soldier on and continue to join in the fun!
And so brings us to Carlsberg's latest campaign that hopes to help us do just that!
Return2Sender is deee-lighted to announce it's involvement in Carlsberg's "Live It" campaign which has just gone live in the past few weeks. "Live It" is primarily executed online and over mobile. The brand is advertising through all traditional channels (On - Pack, TV, Outdoor, DM etc..), banner ads online and mobile advertising.
The main objective for the activity is to get consumers signing up to the promotion to receive their free Carlsberg supporters pack through the post.
Consumers can sign up by visiting the liveit.ie website or by texting LIVEIT to the shortcode provided.
Once registered consumers are given exclusive access to the Live It supporters area where they can catch latest news updates and fixtures, take the footbal quiz, watch videos (incl. retro football moments),upload their own videos of classic footballl moments and downlaod screensavers and wallpapers. A support WAP site for the campaign has also been built and will also provide latest news, fixtures & results, TV listings, retro video vault and free mobile content. The mobile site will also be advertising on 02 active using banner ads.
If you would like to sign up text LIVEIT to 51725! Or visit www.liveit.ie
Posted by lisa | Comments (3)
Tags: carlsberg, euro 2008, new campaign, return2sender
You may or may not have noticed but last week was Budrising week in Dublin and what a week it was.. Jam packed full of already established bands like Hard Fi, The Streets and The Ting Tings and up an coming acts such as Hadouken! and Ravonettes, the gigs took place in urban venues around the city from Monday 9th April.
The week finished on a high with a purpose built stage being erected on the docks of the IFSC. The stage was graced by The Streets and Mix master Mike (I think?? He is the DJ who previously played with the Super Furry Animals).
The Budrising Street Party was a low key event with all 1,000 tickets having being won by those who had pre - registered their details online.
Having attended the gig myself (we did some work there -- see below!) I can honestly say, as branded experiences go, it was top - class.
Upon arrival (after a walk along the red carpet) there were a myriad of activities in which to spend your time including a strong man competition, a vintage shop, a shoebox disco, a falafel stand...the list goes on.
The venue itself (inside the tent) was pimed out to the max with LCD screens placed from front to back so that anyone who was any height could catch the main acts.
As for the acts.. Mike Skinner & co put on a rockin show to a limited audience of 1,000 people and with their new found intimacy had to deal with neglige being chucked at them! The band responded well by getting everyone to kneel down for parts of songs before jumping back up for cresendos.
Something that I'm sure was a first experience for all.
In between acts break dancers entertained the crowd and also got most of them involved in some way or another!
For our part, we provided Bluetooth for the gig which was a bit of a first in terms of placing multiple bluetooth pods or units at an event.
The units were fully branded and spouted out ringtones from 'The Streets' and also a handy mobile venue guide.
The venue guide was a video and gave everyone who received it the opportunity to get a taste for the main attractions of the night.
Other mobile stuff at Budrising included SMS alerts around concerts, Mobile internet advertising and WAP site for information and content and finally Bud Snappers who took pictures of everyone as they arrived.
The pictures were saved and subsequently sent out to all those who wanted them.
A great Festival enjoyed by all - looking forward to Budrising Summer 2008 now!!:)
Posted by lisa | Comments (0)
Tags: budrising, dublin, mobile content, return2sender
Last week we released the first official study of mobile consumer behaviours and attitudes towards phone services and mobile marketing. The research, conducted on our behalf by Lansdowne Market Research, is nationally representative and highlights Irish mobile consumer attitudes and behaviours to SMS, picture messaging and mobile internet.
It was found that over a third would respond using text and that more consumers would prefer to respond using the text number supplied as opposed to visiting the website. Marginally more under – 35s would respond when compared with their older counterparts and there is little difference across social classes.
Our report also found that one in five mobile consumers are regularly using the mobile internet. These consumers represent the adoption of mobile internet as a new technology and are namely the “early adopters”. We expect to see considerable growth in this area through the second half of 2008 and going into 2009. Key mobile web services used by respondents vary by age.
While younger mobile Internet users are interested primarily in downloading ringtones, browsing and music, the over- 35s are more motivated by information services such as news and directions. As would be expected, male-oriented services include sports and news-related content. It is, however, significant, that larger numbers of females are using key services such as downloading ringtones and music.
77% of those asked admitted that they had never used the mobile internet and they cited lack of interest, perceived need and high data costs as reasons for this. Interestingly slow service, connection problems or lack of time were not seen as barriers to usage leading us to believe that there is a clear gap in the market for content owners and producers to engage the mobile audience by creating new needs and interests.
Another area of interest to us was picture messaging and we found that 60% of respondents have at some point sent or received a picture message with 10% doing so daily and a further 10% weekly. This supports statistics released by Comreg this week which claims that MMS usage increased by 6% in the last quarter of 2007.
To receive a full report on the research please click here
Posted by lisa | Comments (4)
Tags: statistics, mobile marketing, ireland, return2sender, mms, mobile internet, text marketing
In association with Dublin's WHPR we have just launched Mr.T on your mobile! Mr.T and Snickers are back on TV this month after huge success late last year and a WAP site full of Mr.T content is being made available in support of the campaign re - launch. The campaign has become iconic for it's advertising and associations with Mr.T. The ads have been downloaded over 800,000 times on Youtube already.
The WAP site features a whole host of content for free download including - ringtones/Mr.T sound bites, wallpapers, the ad itself, the Snickers "Get some nuts challenge" and there's also a competition offering a chance to win an Nintendo Wii.
The full content mobile internet site has been live for over a week now and is being promoted on the Vodafone LIVE portal. Animated banner ads have been up on various areas of the portal as of last Monday (18th Feb) and results are proving that there is real cut - through to be had for early movers in this environment.
Mobile internet runs on a cost per impression model as opposed to internet banner ads, which are charged per click.
Not only are mobile users responding to the ads but activity on the site itself has far exceeded expectations. Visitors in their thousands are downloading content, watching the video ad on their handsets and forwarding the site on to friends. The result now is that thousands of people out there have the Snickers/ Mr.T content on their phones and are free to pass it along to friends via bluetooth and MMS. So now the brand lives in their phones, their most personal device .
To view the banner ads please visit Vodafone LIVE or to be sent a WAP link leading to the site text the word SNICKERS to the shortcode 51727. (Std text rates apply, ROI only)
If not in Ireland you can access the site by typing in the following URL www.r2s.ie/snickers
You can also give us a call on 01 679 0640 if you would like to discuss the campaign further, find out more about mobile internet sites and also mobile advertising! Get Some Nuts!!! Grrrr....
Posted by lisa | Comments (0)
Tags: mr.t, snickers, mobile internet, mobile advertising, return2sender, mobile content
Just like the boys and girtles in Leinster house we seem to have taken some leave of absence from posting but we are going to put an end to all that right now.
So this is the first of many a post in 2008. An opportunity to wish everyone a Happy New Year and express hopes of this year being THE year for mobile marketing :)
Please comment frequently and let's get some debates started ;)
Posted by lisa | Comments (0)
Tags: return2sender