I was on my way down to a conference in Wexford when i pulled over to snap this new campaign from Permanent TSB. They've launched a new service which allows consumers to receive their bank balance via SMS. Fiiiiiinally, a financial institution that cares about it's consumers and realises that in the mobile age you can't dictate how to interact with your consumers. Historically the likes of 24 banking have been great reasons to stay or switch nothwithstanding the great word of mouth that it generates. I know my bank make me go thru 4 layers of red tape to check my balance so this would defo make me consider TSB. I'm sure Marketing fought hard to push it through security fears and inertia so hats off to TSB - a brand that clearly gets mobile!
Posted by donald | Comments (1)
Tags: mobile banking, mobile crm