Apple dominated 67% of all smartphone app downloads last year despite claiming just 14% of the overall smartphone market, said analysts Ovum.
However, the Symbian operating system, which is used by Nokia, commanded a 49% share of the smartphone installed base but only generated an estimated 9% of the total applications downloads market.
The report states that in 2015 Apple will generate a relatively modest 22% of app downloads, compared to 19% for Symbian.
Michele Mackenzie, principal analyst at Ovum and co-author of the Mobile Application Download Forecast 2009 to 2015, said: "The iPhone generates the lion’s share of smartphone app downloads but over the period we will see the share of application downloads becoming more equally distributed."
Between 2009 and 2015 Ovum expects Google's Android to increase its smartphone base from 5% to 18% penetration and its mobile application download share from 14% to 26%.
While BlackBerry looks set to lose smartphone share over the forecast period as newer players like Android move in aggressively, it will more than triple its share of the app download market from 5% to 17%.
http://www.brandrepublic.com/news/1015018/Apple-dominance-app-download-market-set-wane/
Posted by jen | Comments (0)
Tags: iphone, nokia, symbian, android
Hi
As part of a renewed effort to provide advertisers with more stats; I'm going to start putting up stats as and when i see them.
Here's some stats from Tomi Ahonen's new Book:
-There are twice as many mobile phones as TV’s
-At the end of 2007 there were 3 times as
many mobile phone subscribers as there were total users of the internet
-There are 4 times as many mobile phones as personal
computers of all types
-At the end of 2007 there was a mobile phone
subscription for 50% of the population (world population is 6.6 billion)
-Globally there are 3.3 billion mobile phone
subscribers (Informa)
-72% of people use their mobile as an alarm
clock (Nokia 2006)
-60% of all wireless internet access is done
indoors
-It takes on average people 68 minutes to
report a lost mobile phone (Unisys report that it takes 26 hours to report a lost
wallet)
-There are 4 times as many camera enabled phones
sold as pure digital camera
-2007: 2.5 Billions active users of SMS Vs.
1.2 billion users of email
-18% of the world’s population can be
reached via Email V. 38% who can be reached via SMS
Ends.
Posted by donald | Comments (1)
Nielsen Mobile have released new stats that indicate the adoption of mobile web has reached a critical mass and can now support large scale marketing efforts.
The news comes in the same week as Admob announced that, as far as they're concerned the mobile web has grown 104% over the past 12 months with the US an UK growing substantially faster.
According to Nielsen 15.6% of mobile users regularly access mobile internet from their handsets which equates to some 40 million consumers.
(All in all, 95% million US subscribers access mobile internet, only 40 million do so on a regular basis however)
The UK and Italy followed the US, with 12.9 percent and 11.9 percent respectively, of subscribers going online from a mobile device.
The Nielsen report shows that the top things to do on mobile include - visiting music portals, email access, weather reports, news/politics, search, city maps and sports.
Surprising how search feature far down on the list when key industry voices are maintaining that the evolution of search over mobile will be the single most influencing factor in its growth.
Top 5 handsets used to access internet over mobile, according to Admob, are; Nokia, Motorola, Sony Ericsson, Samsung and Apple featuring at no.9 which is impressive considering that the iPhone hasn't been on the market a wet weekend!
Posted by lisa | Comments (0)
Tags: mobile internet, statistics, admob, nielsen mobile
The Direct marketing association is reporting that new research conducted by them indicates that SMS is by far the most effective direct marketing channel.
A bold statement and it has been proven as 70% in the online survey confirmed that they had responded to a marketing message via mobile vs. 41% had completed surveys and a dissappointing 30% had answered an email offer.
The survey also revealed that a massive 24% of those asked have acted on a mobile offer and the remaining members of the group who had not responded claimed that they had never received a marketing message.
The study also revealed;
- 71% of those who responded to a marketing message over mobile have fixed data plans with lack of interest and cost of airtime cited as the primary reasons for non
response;
- 21% have replied to 3 or more mobile offers per month;
- Teens between 15-17 years old (19 percent) and young adults between 21-30 years old (19 percent) are twice as likely to respond to offers on their mobile devices as
individuals between 18-20 years old (seven percent);
- Top 3 industries where consumers had acted on messages: 44% food/Beverage; 21% Telecoms/mobile; 15 Beauty/personal care
Posted by lisa | Comments (0)
Tags: dma, statistics, mobile marketing, sms marketing
The results of a new study were released this week which claim that mobile devices are becoming the dominant marketer - consumer touchpoint.
The study was commissioned by mobile search and advertising solutions provider Jumptap and carried out by Research and alalysis of Media (RAM).
RAM conducted their research with a sample group of 200 Swedish Telia Surfport users to measure recall, purchase intent and quality on mobile.
When compared with online ads it was found that Jumptap's mobile ads had on average a 20% greater recall rate. Further to this users caid that they would be much more likely to seek further information after seeing a mobile ad - 10% of 16 - 24 year olds and 28% of 45 - 79 year olds.
Women are especially more inclined to follow up with a purchase (15%) upon seeing a mobile ad.
Gartner group predict the worth of mobile advertising to reach €1.7 billion in 2008.
Posted by lisa | Comments (0)
Tags: mobile internet, statistics, jumptap, ram, research
Results of a new study on mobile internet browsing have found that men outnumber women 9 to 1.
According to Opera Telecom 88% of mobile web surfers worldwide are male. Additionally, the majority of consumers accessing mobile internet via Opera's mini browser application are between the ages of 18 and 27.
This disputes Return2Sender research that clearly shows there are no real gender differences when it comes to mobile use and attitudes. In fact we found that women are more inclined to download ringtones and wallpapers than their male counterparts.
To request a copy of the Return2Sender lansdowne market research please click here
Posted by lisa | Comments (0)
Tags: mobile internet, statistics, oprera telecom, reeturn2sender market research
Its always very well documented that we are a nation of texters... and that we love to thumb away our social relationships through text but new stats confirm that SMS really is the channel of choice when communicating with each other.
The latest report by Comreg shows that not only are there 5.4 million mobile phone subscriptions in Ireland but the number of text messages sent by mobile phone users between the period of January - March 2008 totalled 2.32 billion!!
This figure is a 12% increase on the same period last year and is a massive 86% increase from 2006.
This means that the penetration rate for mobile phone subscriptions is 121% (this is good but Italy still lead in Europe with a phenomenal 151%) and that the average users is sending on average 156 text messages per month.
Interestingly, picture messaging (MMS & video formats) has increased in penetration and popularity with 10.5 million MMS messages sent in the 3rd quarter of 2008. This is up from this time last year where 8.2 million MMS were being sent quarterly.
There's still a ways to go in terms of mass market acceptance of picture messaging.
Posted by lisa | Comments (0)
Tags: irish market quarterly stats, mms, text messages
With thanks to 3G technology and higher end phones being more accessible to consumers usage of mobile internet across Europe is experiencing massive growth according to a research report commissioned by the mobile operator body - GSM Association (GSMA).
The EU's mobile data market grew by 40% last year and to €7 Billion, with 3G users doubling to 112 million in the year to April 2008.
The GSMA attributed falling costs of 3G services, handsets and 3G enabled laptops to driving the market. Costs are perhaps the most important factor to uptake of next generation services as more and more operators introduce bundled data packages and flat rate deals the association also claim that competition from WIFI is helping to keep prices down.
Tom Phillips, chief government and regulatory affairs officer of the GSMA, has said of the rising use of mobile internet "We expect prices to continue to fall as operators further innovate around tariffs and more and more Europeans use these services as a part of their everyday lives."
According to the research, the average retail price of data roaming in the EU fell by 25 percent in the year to April 2008, andthe cost of text message roaming services dropped 18 percent in the same period. Finally, data roaming traffic in the EU grew by 75 percent in the same period.
Posted by lisa | Comments (0)
Tags: gsma, mobile internet, mobile data pricing
A global report just released by TNS global telecoms is making bold claims that instant messaging over mobile is cannibalising SMS formats. The survey questioned 17,000 respondents across 30 countries and has found that once consumers adopt MIM (Mobile Instant Messaging) by installing applications in their phones it becomes their primary non - voice method of interacting.
Among those who use MIM it is the most used feature on thier phone with 61% using it daily vs. 55% who use SMS every day. Only 12% use email over their mobiles.
The report also shows that 11 out of every 100 messages sent by mobile devices or fixed PCs globally are instant messages.
Altogether 8% of all mobile users globally use MIM and the highest number of users are to be found in Hong Kong (23%). China has also shown large acceptance at 16%.
For a full summary of the report please click through to TNS website
Posted by lisa | Comments (0)
Tags: mobile instant messaging, sms, tns, research report
Just came across a presentation this morning with some interesting mobile facts.
The presentation was compiled by official organisation 'Mobile Youth' and is based on recent research conducted by them.
Highlights include
-
1 in every $10 of youth disposable income globally is spent on mobile products & services
-
Youth spend 8 times more on mobile then they do on music
-
Only 27% of youth said they "trusted" their mobile operator
-
31% of youth didn't trust mobile brands to sell them the service they wanted
-
by age 35 the lifetime value of data spend of a young consumer has already halved
See the full slideshow here
Posted by lisa | Comments (0)
Tags: mobileyouth.org, mobile youth trends