Just came across a presentation this morning with some interesting mobile facts.
The presentation was compiled by official organisation 'Mobile Youth' and is based on recent research conducted by them.
Highlights include
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1 in every $10 of youth disposable income globally is spent on mobile products & services
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Youth spend 8 times more on mobile then they do on music
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Only 27% of youth said they "trusted" their mobile operator
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31% of youth didn't trust mobile brands to sell them the service they wanted
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by age 35 the lifetime value of data spend of a young consumer has already halved
See the full slideshow here
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Tags: mobileyouth.org, mobile youth trends
This week a very special service was launched by Rehabcare in association with ourselves and meteor communications. From monday 13th August young people will be able to access a range of helplines and support services by texting the word "Headsup" to 50424. The fully confidential and free 24 hour text service is being provided by rehab and is the first one of it's kind in Ireland.
When seeking to access the service, the user sends their text to 50424 and is offered information on support services for 12 problem areas including crisis, suicide, alcohol, drugs, mental health, debt, sexuality, abuse, gambling, sexual health, parenting and teen issues. The user chooses the topic and instantly receives a list of appropriate helpline numbers to their mobile phone. The Samaritans, AL Anon, Aware, Women’s Aid, Childline, MABS and Bodywhys are among the many support services listed.
Ms. Angela Kerins, Chief Executive of the Rehab Group, believes that a wide range of factors can affect mental wellbeing among young adults including exam stress, financial problems, relationships and sexuality issues. Ms. Kerins commented that "in many cases [young people] do not know where to go to get the support they need" and that the ‘Headsup’ text service "increases significantly the possibility of young people accessing the support they need at critical times. It is designed with young people in mind as they all use mobile phones on a daily basis.” The new service is being supported by an extensive youth - focused marketing campaign and is being promoted on flyers, on outdoor media and press.
Mobile works so well in this situation particularly because of the anonymity involved. With the embarrassment and hestitation young people experience when looking for help with important social issues such as suicide it can be difficult for them to ask for help. Young people can interact with the service by sending a simple text message and recieve the help they need for free, without anybody knowing their identity. Being completely anonymous, sending an SMS allows young people a risk free introduction to support services and addressing their problems.
UPDATE: In it's first 48 hours "Heads up" received 2,000 messages with the most sought after topics being sexual health, sexuality, suicide and drugs.
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In the UK the campiagn for education is looking to have 80 million kids in education by the end of the year and to help them do this McFly have created an all mobile viral video for their song - Baby's Coming Back!
It's a bit of fun and visit http://joinup.campaignforeducation.org/ to make your difference by donating just 3 minutes of your time.
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