In association with Dublin's WHPR we have just launched Mr.T on your mobile! Mr.T and Snickers are back on TV this month after huge success late last year and a WAP site full of Mr.T content is being made available in support of the campaign re - launch. The campaign has become iconic for it's advertising and associations with Mr.T. The ads have been downloaded over 800,000 times on Youtube already.
The WAP site features a whole host of content for free download including - ringtones/Mr.T sound bites, wallpapers, the ad itself, the Snickers "Get some nuts challenge" and there's also a competition offering a chance to win an Nintendo Wii.
The full content mobile internet site has been live for over a week now and is being promoted on the Vodafone LIVE portal. Animated banner ads have been up on various areas of the portal as of last Monday (18th Feb) and results are proving that there is real cut - through to be had for early movers in this environment.
Mobile internet runs on a cost per impression model as opposed to internet banner ads, which are charged per click.
Not only are mobile users responding to the ads but activity on the site itself has far exceeded expectations. Visitors in their thousands are downloading content, watching the video ad on their handsets and forwarding the site on to friends. The result now is that thousands of people out there have the Snickers/ Mr.T content on their phones and are free to pass it along to friends via bluetooth and MMS. So now the brand lives in their phones, their most personal device .
To view the banner ads please visit Vodafone LIVE or to be sent a WAP link leading to the site text the word SNICKERS to the shortcode 51727. (Std text rates apply, ROI only)
If not in Ireland you can access the site by typing in the following URL www.r2s.ie/snickers
You can also give us a call on 01 679 0640 if you would like to discuss the campaign further, find out more about mobile internet sites and also mobile advertising! Get Some Nuts!!! Grrrr....
Posted by lisa | Comments (0)
Tags: mr.t, snickers, mobile internet, mobile advertising, return2sender, mobile content