Nearly three-quarters (73%) of
marketers believe mobile will be the medium to see most growth over the next 5
years, according to new research conducted by the Internet Advertising Bureau.
The survey, conducted amongst
a panel of over 100 senior-level UK agency representatives,
investigated their knowledge and understanding of mobile advertising, as well
as general attitudes towards the medium.
The research also revealed that currently some 95% of digital budgets include
spend on mobile, with only 5% of UK marketers not yet investing in
the medium.
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