Women make up nearly half of all iPad users according to consumer research published by Yahoo.
Early research by Yahoo demonstrated that women represented 34% of all iPad users in the first month after launch in April. However, they now make up 49% of the 3m US iPad users.The iPad is most popular with people aged 35-44, who account for 28% of all iPad users.
Ashley Cheng, Yahoo senior target marketing manager, said, “Another notable difference is which properties these users are visiting on the Yahoo network.Traffic to Yahoo Groups, Yahoo Shopping and Yahoo Travel increased 28%, 25%, and 22% respectively.” Source: NMA
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